I can't help it. "Even when he's on the wrong side of the tracks, he's on the right side." It's like Chuck Norris played by Ricardo Montalban. The conceit is that there's nobody cooler or smarter on the planet than the Spanish guy with the beard.
The commercials are so awesome that the President decided that he had to be in one. So he invited two regular guys and Joe Biden to film it...
Oh, wait, that wasn't it?
See, here's the thing. "The Most Intersting Man in the World" got replaced this week by "The Most Self-Important Man in the World." Thankfully, according to the press, President Obama has healed the nations' racial wounds and moved us past race.
But wait...didn't he do that last summer, too?
Frankly, the whole "post-racial" thing was overblown, much like everything about Obama. Obama is a talented opportunist, a man with the ability to make cutting your own hand off sound perfectly reasonable. But you can only go to the well so many times, like a flamethrowing pitcher who never learns another pitch. Eventually, they catch up to you. And that's started to happen; the Obama Show is wearing itself thin.
Look on the bright side, though, Mr. President. You now have your own little Dos Equis statement: "He can heal the same racial wound...twice."